How to Develop a CEO Mindset

Become the person you need to become (Day 5 of 5)

Congratulations on reaching Day 5 of our journey to scaling your coaching business.

Today, we're tackling the final, crucial step: Developing a CEO Mindset for Long-Term Success.

The Pitfall.

Getting stuck in the weeds and failing to strategically expand.

Many coaches struggle to transition from being a solo practitioner to running a true coaching enterprise. They get bogged down in day-to-day tasks, unable to step back and focus on strategic growth.

Let's change that.

Here's how to develop the CEO mindset that will take your coaching business to the next level:

1. Shift from Technician to Visionary: Stop thinking of yourself as just a coach. You're the CEO of a coaching enterprise. This means focusing on the big picture: strategy, growth, and vision. But remember, to actually get here, you must first lock down your offer and your "Create-a-Client" protocol. Why? Because your revenue gets stabilized. Go back and review Days 2 and 4. When revenue is no longer a concern, your mind is free to think big picture (if you need help here, reply to this email and let me know).

2. Delegate and Elevate: Identify tasks that don't require your unique genius. These could be administrative, basic content creation, or even some aspects of client management. Start delegating these so your free time is saved for high-impact activities. Use my free "Target GPT" to help you write a story-driven sales post with AI. Click here to access it now.

3. Build Systems and Processes: Document your key processes, from lead generation to client onboarding to program delivery. This will make it easier to train VA's or other support coaches. It allows your client experience to be consistent if they work with you or with other support staff in your program.

4. Invest in You: Reinvest a portion of your revenue into additional training that will help you scale, challenge your perspective, and sharpen your coaching skills.

5. Focus on Goals that Matter: Start tracking important metrics like lead sources, conversion rates, and client results. Use these to make data-driven decisions about where to focus your efforts. Think about your favorite client who paid you easily, did the work, and got results. Understand their personality, their interests, their desires, their problems, their wants. Then, set a goal to find more of this exact person (I recommend a starting goal of 20 per month).

6. Cultivate Strategic Partnerships: Look for opportunities to partner with complementary businesses or other coaches. This can exponentially expand your reach and bring in new streams of clients.

7. Prioritize Continuous Learning: Stay ahead of industry trends and continuously improve your skills in coaching and business management. This might mean reading business books, attending conferences, or joining peer groups.

8. Create a Sustainable Work Schedule: Design your ideal work week. Block out time for strategic thinking, client work, content creation, and personal development. Stick to this schedule to avoid burnout and ensure you're working on your business, not just in it. For example, Monday, Wednesday, and Friday are creative days for me. It’s rare that I ever take meetings on these days. Tuesday and Thursday are designated for client work.

9. Build a Support Team: As you grow, bring in support coaches or specialists to enhance your offer. This could include a copywriter, a tech expert, or coaches with complementary skills to help you manage your workload.

10. Plan for Scale: Always consider how your current actions will translate when you're operating at 2x, 5x, or 10x your current level. Build with scale in mind from the start.

Action Step: Create your CEO Game Plan:

1. List 3 important goals you must tackle (I recommend these to start: clarity on your offer, creating clients for your offer, and building an enterprise - such as a community in Skool - where those clients will consume the curriculum of your offer)

2. Finish your offer first because it will influence everything you do

3. Then begin building your workshop and the agenda

4. Then begin promoting your workshop

5. Then launch your workshop and when it's over, invite attendees to continue their experience with you in your core program

6. Repeat and get better and better and better

Remember, developing a CEO mindset is an ongoing process. It's about consistently making decisions that move your business forward, even when it feels uncomfortable or unfamiliar.

Congratulations on completing this 5-day journey!

You now have the blueprint to scale your coaching business to an additional 5-figures per month.

Here are 5 ways I can help you from here (reply to this email with “CWC” if you’re ready):

1. Finalize your $10K+ coaching offer (the clarity feels amazing)

2. Copy my “Create a Client” Method that earned me $57K in 1 week

3. Access my full Content Engine so you never write posts from scratch again

4. Learn my 10-Step “Sell Possibility” Method (the “icky” sales process is gone and you’ll make way for a new, confident and high converting protocol)

5. Get my FULL blueprint for scaling a long-term coaching enterprise without working 80+ hours a week

Thanks for joining me on this 5-day journey.

Ryan

PS) Last chance to attend my free live training, "Coaching for Cash: Craft Your $12K Coaching Offer."

» click here to register.