My content drove 139,582 engagements and $558,543 in coaching sales in 2024.
5 Actionable Steps (Save This)
How about we just get right into it today?
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Here's how to grow your content and start generating more leads for your coaching business in 2025:
1) Post with a 3-part Magnetic Mix:
Every post should have 3 parts—story, client case study, and how-to. Story builds connection. Case studies show proof. How-to's build trust. When you post this way consistently, people don’t just follow—they buy into YOU—then they reach out.
2) Offer Roadmap Protocol:
Create a 3-step path that leads to a clear transformation. Potential buyers should see a progressive pathway with checkpoints they must hit at the beginning, intermediate, and advanced stage-all of which conclude into a tangible end-state (the big transformation).
3) Connect with People who Engage:
If someone’s watching your videos, liking your posts, or viewing your profile—reach out. These are warm leads. They’re showing buying signals without saying a word. This is so basic, but it's one of the most powerful things you'll ever do (see number 5 for more).
4) Create a Pre-buy Experience (PBE):
Get people into an environment where they experience how you think, solve problems and approach strategy. Let them feel what it’s like to be coached by you—before they ever buy. This could be a LinkedIn Live, Podcast, Workshop etc. And DO NOT hard sell in this pre-buy experience. Show up and serve.
5) Build Familiarity:
The point of content is to spark conversations. It points people to your pre-buy experience. So, the more people know you via your digtial footprint (content and DM's), then the greater opportunity you have to create a real sales pipeline.
Your KPI for content = number of conversations.
Your KPI for conversations = number of people attending your PBE.
Your KPI for your PBE = number of conversions post PBE.
Content → Conversation → Attendance → Conversion
Join my free workshop where I show coaches how to craft a $12K group coaching offer—and turn it into a $20K launch event.
This is where a $20K/month coaching business (or beyond), begins.
It’s the exact same protocol I used to scale to $100K/month in coaching sales.
Register here: https://www.coacheswhoclose.com/coachingforcash
Ryan
PS) Jason made $30K in 90 days. It’s the exact same offer training he got. Video below.
Thank you for these valuable insights
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